On the sidelines of the 54th ASEAN Economic Ministers' meeting, in Cambodia next week, ICC and Google will present initial findings of ongoing research into specific challenges and opportunities of digital exports for ASEAN MSMEs.
Findings will inform policy initiatives and training programmes as well as help assess trade barriers and export readiness of ASEAN MSMEs.
Micros, small and medium-sized enterprises (MSMEs) form the backbone of all ASEAN economies. According to ASEAN statistic, yet, their participation in exports and global markets remain relatively low.
On 16th September 2022, the International Chamber of Commerce and Google will present the initial results of their ongoing research into the specific challenges and opportunities of digital exports for ASEAN MSMEs. The presentation will leverage quantitative data from c.1500 MSMEs in 10 markets across the region, and will help inform both policy initiatives and tailored training programmes to help MSMEs engage in digital trade. The research will also assess the export readiness of ASEAN MSMEs, highlight the main barriers that they currently face in their export journey and provide insights into the critical role of digital technologies in promoting trade and continued growth within the MSME community.
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